Close on the heels of information vendor Reuters, small and medium publishing houses from US and Western Europe are setting up offshore operations in Bangalore. In a bid to shrink cost curves, these companies, who mostly operate in niche segments are flocking to Bangalore to move in editorial as well sales support functions. While trained journalists as well as a robust flow of green horns from several journalism schools offer steady manpower supply; plug-and-play ready office premises help in remote client support as well as business development efforts.
British firm Sostene Limited— publishers of financial magazines Global Custody and Capital Markets— has outsourced all its operations between editorial and selling, to Bangalore. The company’s managing director Edward Heaton was formerly running a publishing house in London’s Fleet Street. “The downslide in the western markets, during 2000-2001, prompted a number of midsized publications such as ours and even larger ones, to close down or downsize,” Mr Heaton said. Through a friend in Bangalore, he heard of the city’s mushrooming call centre industry and relocated to the city towards the end of 2004.
“Publishing outsourcing was an idea that struck me in Bangalore,” Mr Heaton confessed. “The talent pool is here, English speaking work force who were already trained in call centres for sales and intelligent and trained talent for all related operations.”
More: financialexpress.com
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